US Integrity Joins Forces with Grid
Author:
Jacob McKenzie
A watchful eye: sports betting integrity company US Integrity has announced that it is partnering up with game data platform Grid in order to build a new specialized product for the esports market. According to the deal, US Integrity will make use of official in-game data from Grid’s data platform to broaden its services portfolio to esports operators.
Sports betting integrity monitor US Integrity is joining up with game data platform Grid with the intention of developing a new specialized product for the esports market.
?Florian Olivo/Pixabay
Grid Will Also Provide US Integrity with Consulting and Support from In-House Integrity Team
Keeping a watchful eye: the sports betting integrity company US Integrity has revealed that it has partnered up together with game data platform Grid with the goal of building a new product designed specifically for the esports market.
As part of the deal, US Integrity will employ official in-game data from Grid’s data platform in order to build upon its services portfolio which it provides to various esports suppliers. This will encompass the likes of monitoring integrity, suspicious or fraudulent activity at esports events, along with the development of interactive dashboards and educational resources.
That isn’t all, however: Grid will also bless US Integrity with its consultancy services and general support courtesy of its in-house esports integrity team. US Integrity and Grid clarified that their partnership is intended to support the regulatory expansion of esports betting legislation in the US.
US Integrity and Grid Share Common Vision; Dedicated to Creating Fair Esports Environment
To mark the occasion of US Integrity and Grid’s esports integrity partnership, US Integrity chief operating officer Scott Sadin reminded observers that maintaining a sports league’s integrity is a complex and multi-faceted process:
“Integrity encompasses more than just fighting against match-fixing. It entails education, policies, and procedures; a framework that fosters the sustainable growth of any ecosystem.”– Scott Sadin, Chief Operating Officer (COO), US Integrity,Press Release
Sadin continued by reinforcing Grid’s dedication to the cause of maintaining esports’ integrity, highlighting its numerous existing partnerships, strong technological capabilities, and industry-leading position:
“Grid is committed to constructing a fair esports environment with official data at its core. Via their successful partnerships with rights holders, and cutting-edge technology, we see Grid as a natural industry leader and an excellent collaborator in the endeavor to establish new integrity frameworks in esports.”
For those needing a little background on Grid – the Berlin-headquartered company works closely together with rights holders in games and esports, aiding them by sourcing, managing, protecting and distributing in-game data. The platform’s consumer network spans across a wide range of 350 integrated commercial data users in the fields of betting, media, broadcast, AI and fan engagement.
For its part, Grid chief executive Moritz Maurer stressed that it and US Integrity share many of the same values and goals:
“Grid and US Integrity share a vision for a data driven integrity approach in esports. Combining our expertise, we aim to ensure the integrity of the match, the source, and the bet in any esports title and introduce more scalable frameworks for the industry as a whole.”– Moritz Maurer, Chief Executive, Grid,Press Release
US Integrity Joined American Gaming Association’s (AGA) Awareness Campaign in May 2023
In May 2023, US Integrity announced that it was hopping on board the American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly’ public service awareness campaign.
As a result of the agreement, US Integrity is now tasked with pushing the initiative to its extensive client list of professional and collegiate sports properties, as well as regulated sportsbook operators in both the United States of America and Canada.
US Integrity president and founder Matthew Holt claimed that the AGA’s goals of fostering safer gambling awareness fall precisely in line with its own values
“Responsible gaming education goes hand in hand with our mission to protect consumers and competitions. We look forward to teaming up with the AGA and Have A Game Plan partners across the sports and gaming ecosystem to help advance this important cause.”– Matthew Holt, President and Founder, US Integrity,Press Release
American Gaming Association (AGA) senior vice president Casey Clark stressed the importance of spreading the message of the AGA’s campaign and building more support behind an initiative such as the ‘Have A Game Plan’ campaign:
“Protecting customers and competition integrity is core to the success of a sustainable legal marketplace. From leagues and teams to sportsbooks and tech companies like US Integrity, we’re proud that the broader sports betting ecosystem continues to unite behind Have A Game Plan as we collectively work to advance responsibility in sports betting nationwide.”– Casey Clark, Senior Vice President, American Gaming Association (AGA),Press Release
Odds On Compliance and US Integrity Made Deal in February 2023
In other US Integrity news, the betting integrity monitoring company and Odds On Compliance announced in February 2023 that two were joining forces to kickstart a brand new joint venture.
The product of this deal is known as ProhiBet, arriving as the result of the new Secure Sports Solutions (S3) between US Integrity and Odds On Compliance. It will allow betting operators to monitor compliance according to state-by-state regulatory requirements in the US.
Odds On Compliance co-founder and CEO Eric Frank asserted that the company felt honored to be working so closely together with US Integrity:
“I’m proud to announce our joint venture with US Integrity and the ProhiBet solution. Working collaboratively with strong partners like USI allows us to be a market leader in delivering the future of compliance technology for the industry.”
